Web marketing is a job. Let’s face it. It may be a sour truth for many , since that is how they get here – by running away from the dreaded job. But it is the truth. You’re employed dull hours to be successful, so what if your boss and you is the same person – frequently that’s even worse. With that said, I would have liked to talk about Internet marketing tools which make this job less complicated. Like in any job, in online marketing you use some variety of tools every day. Be it keyword research, links building or content creation. Doing it all manually is not an option and you may never succeed. That however, is what many beginners fail to grasp, be it for the horror of losing money or merely plain lack of information.